INTRODUCTION

In today’s fast-paced digital world, the Digital Marketing Course at Digital Tech Bee serves as a crucial stepping stone for individuals eager to master online marketing strategies. As businesses continue to evolve in the digital era, staying ahead requires a strong understanding of key digital marketing techniques. This course offers a well-rounded foundation in essential areas such as SEO, Social Media Marketing (SMM), Search Engine Marketing (SEM), Social Media Brand Management, Conversion Rate Optimization (CRO), and Email Marketing (EMM). Participants will develop expertise in these critical aspects, equipping them with the skills to navigate and excel in the digital landscape.

This program is designed to empower individuals with the knowledge and practical experience needed to leverage digital platforms effectively. As businesses increasingly rely on online engagement, mastering digital marketing techniques becomes indispensable. Through a blend of theoretical insights and hands-on application, participants will gain a competitive edge, making them valuable assets to any organization. Whether aspiring marketers, business professionals, or entrepreneurs, this course offers a transformative learning experience that enhances brand visibility, drives audience engagement, and fosters business growth.

By the end of the program, participants will be equipped with the expertise to lead impactful digital campaigns, enhance their career prospects, and implement data-driven marketing strategies. The Digital Marketing Course ensures graduates walk away with a deep understanding of digital marketing’s core principles, ready to apply them in real-world business environments.

OBJECTIVES

• In-Depth Knowledge: Develop a solid understanding of key digital marketing components, including SEO, SMM, SEM, Social Media Brand Management, CRO, and EMM.
• Hands-On Experience: Gain practical exposure to digital marketing tools and real-world applications for seamless implementation.
• Industry Adaptability: Equip learners with skills to keep pace with evolving digital trends and industry shifts.
• Strategic Implementation: Learn to apply marketing techniques strategically to boost brand presence, increase engagement, and drive business success.
• Market Competitiveness: Enhance employability by acquiring cutting-edge digital marketing expertise that aligns with industry demands.
• Leadership in Campaigns: Build the capability to design and manage successful digital marketing campaigns using various channels and tools.
• Business Growth Strategies: Provide entrepreneurs with insights to expand their digital footprint, attract target audiences, and scale their ventures.
• Holistic Learning Approach: Blend theoretical concepts with practical applications to create well-rounded marketing professionals.

PROGRAM CONTENTS

• Introduction to Digital Marketing
• Core Segments of Digital Marketing
• Search Engine Optimization (SEO)
• Social Media Reputation Management
• Social Media Marketing (SMM)
• Search Engine Marketing (SEM)
• Email Marketing
• Influencer Marketing
• Conversion Rate Optimization (CRO)
• Performance Marketing

METHODOLOGY
The course is delivered through a combination of lectures, hands-on practical exercises, assignments, and assessments to ensure a comprehensive learning experience.

COURSE DURATION & SCHEDULE
The Digital Marketing Course runs for two months, with classes held every Saturday and Sunday. 

PARTICIPANT PROFILE
This program is tailored for individuals eager to develop a strong foundation in digital marketing strategies. It is ideal for:

• Marketing professionals looking to enhance their digital expertise.
• Business owners aiming to strengthen their online presence and increase brand awareness.
• Recent graduates aspiring to build a career in digital marketing.
• Anyone interested in mastering the latest trends and techniques in digital marketing to stay ahead in the competitive marketplace.

LEARNING INVESTMENT

The total fee for the Digital Marketing Course at  is Rs. 35000/- (exclusive of all taxes).